Why We’re Taking It Slow

Organic linen romper - neutral baby clothes by Freya Lillie

We all have those key pieces in our wardrobe which we wear every Summer or every Winter.  They don’t stand out as being Spring Summer 2004 or Autumn Winter 2010.  They are just those pieces of clothing that we love and are comfortable in, so we tend to wear them quite a lot.

So let’s go through the rest of your wardrobe, those strangely coloured pants, that dotty shirt or bizarre (what was i thinking) printed dress.  Clothes you bought because at the time they looked great and were right on trend, but realistically you’ve worn a hand full of times and most probably won’t wear again.

This is wear the slow fashion movement that we’re proud to follow comes in.

Slow Fashion

So what it is? Slow fashion is exactly what we mentioned above.  It’s clothing that can be worn all year round.  It’s clothing made from quality materials, designed to last. Clothing made from sustainable materials and not mass produced.  Fast fashion sees so much clothing sent to landfill each year. Consumers must be more demanding in the quality of their clothing to ensure it lasts and can be passed on.  Loved clothes last!

Choosing where your clothing will end up is as important as where it came from.  Although the working conditions of where your clothing is made is very important. Do you know where the outfit you wore today was made and the conditions the workers were under?

Did you know it takes a piece of lycra sportswear anywhere from 20 to 200 years to decompose in a landfill. Roughly £140 million (350,000 tonnes) of clothing goes to landfill in the UK alone every year.  There the decomposing clothing release methane, a harmful greenhouse gas.  Our poor little planet!

Freya Lillie

Natural linen romper - neutral baby clothes by Freya Lillie

Worn in Winter…worn in Summer

We understand that at some point people have to care about these issues and that’s why we pride ourselves on being a sustainable luxury brand.  We are passionate about our baby and children’s clothing but we really love our planet too.  Our clothing is made from sustainable materials.  Linen doesn’t need fertilisers to grow and it’s biodegradable.  So no 200 years decomposing. In fact linen is one of the most toughest and durable materials there is, luxurious in the way it is formed.  It becomes softer with each and every wash and is antibacterial which is great for us Mum’s who worry far too much.

We don’t use loud colours or noisy patterns that may date, we create key pieces which can be layered up or down and worn all year round.  Many of our items are gender neutral so can be passed on to boys or girls.

We don’t follow fast fashion, many of our items stay all year round.  We add new additions each season to keep things fresh and new and we certainly don’t mass produce.

We’ve tried to size our clothing so it grows with your child, which is why we use adjustable fastening too. Oh and if we haven’t mentioned it before, our clothing is made here in the UK by two lovely teams of seamstresses.

Conclusion

So what we’re trying to say is that loved clothes last, just take a look at your own key pieces. How much money and waste could you have saved not purchasing those impulse buys?

Don’t ever compromise on stye but be aware of where and how your clothing is made and who made it.  Whether it’s baby girls dresses or baby boy clothing, give your purchases a little thought and feel good in the choices you make.

 

Michelle xx

 

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