Introducing Freya Lillie Autumn Winter

As of 1st September, we have launched Autumn Winter! The new collection is going down really well and the team and I couldn’t be more pleased! As well as a new colour palette and additional styles, we have launched a new womenswear range so you can subtly twin with your kids. As with our childrenswear range, our new women’s pieces are all made in Britain from 100% linen, which gets softer with every wash.

4 NEW Shades

In addition to ‘Natural’ returning for AW18/19, we have 4 new colour ways for this season: Caramel, Fig, Mustard and Chocolate- all rich, vibrant shades that work well styled with a neutral colour palette. We especially love Mustard- it’s such a sunny and mood-boosting colour!

NEW Womenswear Styles

This is our first linen collection that we have released for women and we have been so excited to put out these new pieces! The shirt and pants in women’s sizes are the same as the childrenswear pieces so you can match with your kids. We love the combination of the Caramel Linen Shirt with the Natural Linen Pants– such a great pairing! The style we have released exclusively for womenswear is the shirt dress- a really flattering piece that suits all body shapes as well as being an absolute classic! Style with ankle boots for a sophisticated day time look.

NEW Childrenswear Styles

We have three new styles for our Autumn Winter childrenswear collection. Firstly the shirt and pants, both made from 100% linen, which indicate our move to increasing our unisex offering- these two pieces work equally well on girls and boys and means that they can be passed down to siblings and friends of any gender. The shirt is a classic, button-up style and the trousers can be rolled up at the hem which means they can be adjusted according to your child’s growth. Another new style that we have launched this season is the pinafore dress, which features adjustable cross-back straps. This pinafore can be worn all year round- in colder months layer a long-sleeve top or jumper underneath to maximise warmth- we love this new style for girls and hope you do too!

Freya Lillie Organic Cotton Range

At Freya Lillie we have an Organic Cotton range, featuring all in ones and bloomers in plum and cream/black stripe. Organic cotton is certainly a fabric which is taking off, with many large-scale fashion players starting to adopt this fabric due to its fabric properties and array of benefits to the environment and our health. It’s true that organic cotton is a little more pricey than regular cotton however the additional benefits of choosing organic are evident.

  • Organic cotton plants are free from pesticides and fertilisers meaning strong chemicals don’t come into contact with the plants and the soil.
  • Farming organic cotton improves the fertility of the soil, helping to lock CO2 into the soil therefore reducing the effects of climate change.
  • Organic cotton in comparison to standard cotton is a better quality, more durable fibre.
  • Conventional cotton clothing starts to wear after 15 washes whilst organic cotton can last 100+ washes.
  • Organic cotton is hypoallergenic, meaning that it is gentle on the skin and effective in causing no irritation to skin conditions such as eczema.
  • Since the farming of organic cotton doesn’t use toxic pesticides this prevents health conditions and deaths of farmers which are linked to being in contact with these chemicals in non-organic cotton production.
  • Unlike regular cotton, organic cotton is not produced using Genetically Modified Seeds.
  • Cotton is a natural fibre which therefore doesn’t contribute to the increase in microfibers polluting our oceans.

 

Our Organic Range

This organic cotton range is made with a thick luxurious sweatshirt material and is fully fleece lined. These pieces are gender neutral therefore once your child grows out of the garment, they can be passed down to siblings and friends of any gender. The cream and black striped fabric comes in an all in one and bloomers- stripes are very classic and timeless, therefore these pieces will never go out of style.

This rich plum shade also comes in an all in one and bloomers- this colour can be worn all year round but would look especially lovely next season in Autumn since this plum shade works well paired with leggings or woolly tights and a pair of boots.

Aren’t these bloomers adorable? – A great piece for your child to lounge around the house in. Pair with a t-shirt or jumper depending on the time of year.

Take on the Summer Heatwave with Freya Lillie Linen

The school summer holidays have arrived and I think most of us Brits can’t quite believe that we having such a long hot summer and many of us are probably considering a staycation rather than a trip abroad this year! Whilst a heatwave brings barbecues, picnics in the park and days at the beach, it also leaves a lot of us, and especially mums, paranoid about sunburn, sunstroke and generally overheating little ones. The obvious solutions are plenty of water, sun cream and shade however the clothes we are putting kids in are often left to the bottom of the list.

Children can’t regulate their body temperature as well as us adults so it’s really important that in this 30 degree weather we dress our children in clothes that help keep them cool and comfortable. Avoiding man-made fibres is key- opt for natural fibres instead and don’t forget to check the label when buying clothing since there are plenty of fabrics that may appear to be cotton for example, but are actually synthetic fibres or a fabric blend such as polycotton.

Freya Lillie pieces are made from 100% linen which is a fabric derived from fibres of the flax plant. Linen is a highly durable fabric which allows kids to be kids, roll around on the grass and be active without the worry of wear and tear. Due to its long-lasting nature we also selected linen because we wanted to create garments that could be passed on after each use therefore extending the product’s lifecycle as much as possible. Also, linen is great for heat regulation and it is highly absorbent, quickly removing perspiration from the skin.

At Freya Lillie we also use sustainable fabrics, linen being one of them. Linen is sustainable because it is biodegradable which means that it won’t sit on landfill for hundreds of years like synthetic fabrics and it also doesn’t require fertilisers to grow which contributes to higher quality soil and reduced water pollution. Moreover, linen becomes softer with every wash and is antibacterial so you can have piece of mind for the well-being of your kids.

Flax Plant. Image: Schweitzer Linen

Freya Lillie sustainable luxury garments are the perfect solution to this hot spell. Not only are they classic, fashionable pieces but the linen fabric in which they are composed of has so many hidden benefits to keep your kids happy and cool this summer holiday.

 

A few of our Linen favourites:

White Linen Dress– This dress is one of our best sellers and we love seeing the most adorable pictures of your kids wearing this piece shared on social media! The relaxed silhouette enhances the linen’s breathable nature and the white shade reflects the sunlight making for a super cool summer dress- Shop here

Limited Edition Navy Linen Button Back Romper– A simple and minimal piece which has an adjustable button fastening. The open back is great for keeping your child cool and the navy shade is really classic- you don’t find a lot of navy on the high street and we love this muted alternative to black- Shop here

Aqua Linen Luxury Overalls– These overalls are new for Spring/Summer 2018 and we are in love with them! They are a great unisex piece and this aqua shade is really fresh and summery. They also have the cutest buttons in the shape of apples and ladybirds- very subtle, but a cute detail! The legs can also be turned up which allows your little ones to dip their toes in the sea without getting absolutely soaked- Shop here

 

 

 

 

 

 

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Freya Lillie Wins Pirouette Award

The Freya Lillie team are so proud to announce that we have won an award! Whilst exhibiting at Dot to Dot, a kidswear trade show in London, Freya Lillie was picked as SS19 One to Watch. Receiving this award is so exciting for us and recognition like this really pushes us to keep improving and delivering our customers a product that we truly believe in.
The Pirouette blog was set up in 2009 by Florence Ronaldo and later joined by Katie Kendrick in 2016. The platform was launched in order to support brands in the children’s industry whilst providing business guidance and media exposure. Both with a background in childrenswear, Florence and Katie have an expert eye in spotting potential in brands. Ultimately, the Pirouette awards aim to highlight outstanding children’s design and creative talent which is why we are so honoured to have been selected!

Operating within the fashion industry is tough, especially since we have an ethical, sustainable focus- this is why this award means so much to us and drives us forward in meeting our future goals. Also, we couldn’t have got this far without our lovely, supportive customers and followers- thank you for joining us along our journey! 🙂P.s. we love that the award is a ginger cat in a felt bag- very inventive!

 

 

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Why We’re Taking It Slow

Organic linen romper - neutral baby clothes by Freya Lillie

We all have those key pieces in our wardrobe which we wear every Summer or every Winter.  They don’t stand out as being Spring Summer 2004 or Autumn Winter 2010.  They are just those pieces of clothing that we love and are comfortable in, so we tend to wear them quite a lot.

So let’s go through the rest of your wardrobe, those strangely coloured pants, that dotty shirt or bizarre (what was i thinking) printed dress.  Clothes you bought because at the time they looked great and were right on trend, but realistically you’ve worn a hand full of times and most probably won’t wear again.

This is wear the slow fashion movement that we’re proud to follow comes in.

Slow Fashion

So what it is? Slow fashion is exactly what we mentioned above.  It’s clothing that can be worn all year round.  It’s clothing made from quality materials, designed to last. Clothing made from sustainable materials and not mass produced.  Fast fashion sees so much clothing sent to landfill each year. Consumers must be more demanding in the quality of their clothing to ensure it lasts and can be passed on.  Loved clothes last!

Choosing where your clothing will end up is as important as where it came from.  Although the working conditions of where your clothing is made is very important. Do you know where the outfit you wore today was made and the conditions the workers were under?

Did you know it takes a piece of lycra sportswear anywhere from 20 to 200 years to decompose in a landfill. Roughly £140 million (350,000 tonnes) of clothing goes to landfill in the UK alone every year.  There the decomposing clothing release methane, a harmful greenhouse gas.  Our poor little planet!

Freya Lillie

Natural linen romper - neutral baby clothes by Freya Lillie

Worn in Winter…worn in Summer

We understand that at some point people have to care about these issues and that’s why we pride ourselves on being a sustainable luxury brand.  We are passionate about our baby and children’s clothing but we really love our planet too.  Our clothing is made from sustainable materials.  Linen doesn’t need fertilisers to grow and it’s biodegradable.  So no 200 years decomposing. In fact linen is one of the most toughest and durable materials there is, luxurious in the way it is formed.  It becomes softer with each and every wash and is antibacterial which is great for us Mum’s who worry far too much.

We don’t use loud colours or noisy patterns that may date, we create key pieces which can be layered up or down and worn all year round.  Many of our items are gender neutral so can be passed on to boys or girls.

We don’t follow fast fashion, many of our items stay all year round.  We add new additions each season to keep things fresh and new and we certainly don’t mass produce.

We’ve tried to size our clothing so it grows with your child, which is why we use adjustable fastening too. Oh and if we haven’t mentioned it before, our clothing is made here in the UK by two lovely teams of seamstresses.

Conclusion

So what we’re trying to say is that loved clothes last, just take a look at your own key pieces. How much money and waste could you have saved not purchasing those impulse buys?

Don’t ever compromise on stye but be aware of where and how your clothing is made and who made it.  Whether it’s baby girls dresses or baby boy clothing, give your purchases a little thought and feel good in the choices you make.

 

Michelle xx

 

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