Introducing Freya Lillie SS20

Summer romper

Linen Clothing for SS20

Girls linen dress
New Lemon Linen

With the sunshine and warmer weather in touching distance and the bookings of sunshine holidays confirmed, it’s the time of year we look forward to the most at Freya Lillie. Introducing our new linen clothing for SS20.

Linen dungarees
Colette Dungarees

As most of our customers know, we are a sustainable timeless brand. We design and hand make linen clothing for babies, children and women too here in England. We are firm believers of slow fashion which is why all of our loved items stay online season after season, year after year. Not only that but they are worn no matter the season. On their own or with a chunky knit.

Twinning jumpsuits
Florence Short Jumpsuit

This Summer we have introduced a pastel lemon linen which has been extremely popular and we are only into week 1 of the launch. We introduce the new Collette dungarees which incorporate a wider cropped leg and also pockets. These are linen dungarees for both women and children. We’ve also created a shorts jumpsuit from our favourite Florence dungarees. In April we will be launching a few more new styles too, so keep your eyes peeled.

Mummy & Me
Florence Dungarees

Mummy & Me

Many moons ago twinning involved cringe slogans or matching cartoon characters. How things change! Many of our customers love that they can match with their child whilst also loving what they are wearing. Whether it’s matching frills or a more subtle way of twinning with matching linen and different styles. This is a popular way of mummy and me twinning especially with mum’s and sons.

We’ve been lucky enough to have many famous faces wear our clothing to match with their little ones, most recently the beautiful Chloe Lewis with son Beau in the sunny Mauritius.

Chloe Lewis & Beau

Women’s Linen Clothing

When we create our women’s linen clothing it is not just to twin. We design our linen pieces with women in mind. Women who enjoy fashion and style but appreciate high quality items that will remain staples in their wardrobes. New pieces for women this SS20 include the Anya robe and headscarf.

linen clothing SS20
Anya Robe

The Anya robe is so versatile, it can be worn over a swimsuit at the beach. Add heels for a cool collective beach club or wear it as a cover up with vest and shorts. The matching headscarf is great for keep sweat at bay and keeping you looking cool and chic.

pixie-linen-shorts
Arabella & Pixie

We also introduced our popular Arabella top and Pixie shorts which many customers have purchased together in matching colours for the ongoing coord look. Last but not least is the Beatrice top, one of my favourites. I love an exaggerated sleeve. We’ll also have a couple of new styles coming in April too.

womens linen clothing
Beatrice & Pixie

Sustainable Fashion

We at Freya Lillie value our sustainable fashion brand we have created. We are a responsible fashion brand and make all of our clothing to order. This allows us to minimise waste whilst giving our customers the highest quality item. We use only 100% linens and organic cottons even our buttons are made from coconut shells. Our clothing labels are made from bamboo and our swing tags and packaging are made from recycled materials. We may not be perfect we certainly try.

Introducing Freya Lillie Autumn Winter

As of 1st September, we have launched Autumn Winter! The new collection is going down really well and the team and I couldn’t be more pleased! As well as a new colour palette and additional styles, we have launched a new womenswear range so you can subtly twin with your kids. As with our childrenswear range, our new women’s pieces are all made in Britain from 100% linen, which gets softer with every wash.

4 NEW Shades

In addition to ‘Natural’ returning for AW18/19, we have 4 new colour ways for this season: Caramel, Fig, Mustard and Chocolate- all rich, vibrant shades that work well styled with a neutral colour palette. We especially love Mustard- it’s such a sunny and mood-boosting colour!

NEW Womenswear Styles

This is our first linen collection that we have released for women and we have been so excited to put out these new pieces! The shirt and pants in women’s sizes are the same as the childrenswear pieces so you can match with your kids. We love the combination of the Caramel Linen Shirt with the Natural Linen Pants– such a great pairing! The style we have released exclusively for womenswear is the shirt dress- a really flattering piece that suits all body shapes as well as being an absolute classic! Style with ankle boots for a sophisticated day time look.

NEW Childrenswear Styles

We have three new styles for our Autumn Winter childrenswear collection. Firstly the shirt and pants, both made from 100% linen, which indicate our move to increasing our unisex offering- these two pieces work equally well on girls and boys and means that they can be passed down to siblings and friends of any gender. The shirt is a classic, button-up style and the trousers can be rolled up at the hem which means they can be adjusted according to your child’s growth. Another new style that we have launched this season is the pinafore dress, which features adjustable cross-back straps. This pinafore can be worn all year round- in colder months layer a long-sleeve top or jumper underneath to maximise warmth- we love this new style for girls and hope you do too!

Take on the Summer Heatwave with Freya Lillie Linen

The school summer holidays have arrived and I think most of us Brits can’t quite believe that we having such a long hot summer and many of us are probably considering a staycation rather than a trip abroad this year! Whilst a heatwave brings barbecues, picnics in the park and days at the beach, it also leaves a lot of us, and especially mums, paranoid about sunburn, sunstroke and generally overheating little ones. The obvious solutions are plenty of water, sun cream and shade however the clothes we are putting kids in are often left to the bottom of the list.

Children can’t regulate their body temperature as well as us adults so it’s really important that in this 30 degree weather we dress our children in clothes that help keep them cool and comfortable. Avoiding man-made fibres is key- opt for natural fibres instead and don’t forget to check the label when buying clothing since there are plenty of fabrics that may appear to be cotton for example, but are actually synthetic fibres or a fabric blend such as polycotton.

Freya Lillie pieces are made from 100% linen which is a fabric derived from fibres of the flax plant. Linen is a highly durable fabric which allows kids to be kids, roll around on the grass and be active without the worry of wear and tear. Due to its long-lasting nature we also selected linen because we wanted to create garments that could be passed on after each use therefore extending the product’s lifecycle as much as possible. Also, linen is great for heat regulation and it is highly absorbent, quickly removing perspiration from the skin.

At Freya Lillie we also use sustainable fabrics, linen being one of them. Linen is sustainable because it is biodegradable which means that it won’t sit on landfill for hundreds of years like synthetic fabrics and it also doesn’t require fertilisers to grow which contributes to higher quality soil and reduced water pollution. Moreover, linen becomes softer with every wash and is antibacterial so you can have piece of mind for the well-being of your kids.

Flax Plant. Image: Schweitzer Linen

Freya Lillie sustainable luxury garments are the perfect solution to this hot spell. Not only are they classic, fashionable pieces but the linen fabric in which they are composed of has so many hidden benefits to keep your kids happy and cool this summer holiday.

 

A few of our Linen favourites:

White Linen Dress– This dress is one of our best sellers and we love seeing the most adorable pictures of your kids wearing this piece shared on social media! The relaxed silhouette enhances the linen’s breathable nature and the white shade reflects the sunlight making for a super cool summer dress- Shop here

Limited Edition Navy Linen Button Back Romper– A simple and minimal piece which has an adjustable button fastening. The open back is great for keeping your child cool and the navy shade is really classic- you don’t find a lot of navy on the high street and we love this muted alternative to black- Shop here

Aqua Linen Luxury Overalls– These overalls are new for Spring/Summer 2018 and we are in love with them! They are a great unisex piece and this aqua shade is really fresh and summery. They also have the cutest buttons in the shape of apples and ladybirds- very subtle, but a cute detail! The legs can also be turned up which allows your little ones to dip their toes in the sea without getting absolutely soaked- Shop here

 

 

 

 

 

 

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Freya Lillie Wins Pirouette Award

The Freya Lillie team are so proud to announce that we have won an award! Whilst exhibiting at Dot to Dot, a kidswear trade show in London, Freya Lillie was picked as SS19 One to Watch. Receiving this award is so exciting for us and recognition like this really pushes us to keep improving and delivering our customers a product that we truly believe in.
The Pirouette blog was set up in 2009 by Florence Ronaldo and later joined by Katie Kendrick in 2016. The platform was launched in order to support brands in the children’s industry whilst providing business guidance and media exposure. Both with a background in childrenswear, Florence and Katie have an expert eye in spotting potential in brands. Ultimately, the Pirouette awards aim to highlight outstanding children’s design and creative talent which is why we are so honoured to have been selected!

Operating within the fashion industry is tough, especially since we have an ethical, sustainable focus- this is why this award means so much to us and drives us forward in meeting our future goals. Also, we couldn’t have got this far without our lovely, supportive customers and followers- thank you for joining us along our journey! 🙂P.s. we love that the award is a ginger cat in a felt bag- very inventive!

 

 

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