Take on the Summer Heatwave with Freya Lillie Linen

The school summer holidays have arrived and I think most of us Brits can’t quite believe that we having such a long hot summer and many of us are probably considering a staycation rather than a trip abroad this year! Whilst a heatwave brings barbecues, picnics in the park and days at the beach, it also leaves a lot of us, and especially mums, paranoid about sunburn, sunstroke and generally overheating little ones. The obvious solutions are plenty of water, sun cream and shade however the clothes we are putting kids in are often left to the bottom of the list.

Children can’t regulate their body temperature as well as us adults so it’s really important that in this 30 degree weather we dress our children in clothes that help keep them cool and comfortable. Avoiding man-made fibres is key- opt for natural fibres instead and don’t forget to check the label when buying clothing since there are plenty of fabrics that may appear to be cotton for example, but are actually synthetic fibres or a fabric blend such as polycotton.

Freya Lillie pieces are made from 100% linen which is a fabric derived from fibres of the flax plant. Linen is a highly durable fabric which allows kids to be kids, roll around on the grass and be active without the worry of wear and tear. Due to its long-lasting nature we also selected linen because we wanted to create garments that could be passed on after each use therefore extending the product’s lifecycle as much as possible. Also, linen is great for heat regulation and it is highly absorbent, quickly removing perspiration from the skin.

At Freya Lillie we also use sustainable fabrics, linen being one of them. Linen is sustainable because it is biodegradable which means that it won’t sit on landfill for hundreds of years like synthetic fabrics and it also doesn’t require fertilisers to grow which contributes to higher quality soil and reduced water pollution. Moreover, linen becomes softer with every wash and is antibacterial so you can have piece of mind for the well-being of your kids.

Flax Plant. Image: Schweitzer Linen

Freya Lillie sustainable luxury garments are the perfect solution to this hot spell. Not only are they classic, fashionable pieces but the linen fabric in which they are composed of has so many hidden benefits to keep your kids happy and cool this summer holiday.

 

A few of our Linen favourites:

White Linen Dress– This dress is one of our best sellers and we love seeing the most adorable pictures of your kids wearing this piece shared on social media! The relaxed silhouette enhances the linen’s breathable nature and the white shade reflects the sunlight making for a super cool summer dress- Shop here

Limited Edition Navy Linen Button Back Romper– A simple and minimal piece which has an adjustable button fastening. The open back is great for keeping your child cool and the navy shade is really classic- you don’t find a lot of navy on the high street and we love this muted alternative to black- Shop here

Aqua Linen Luxury Overalls– These overalls are new for Spring/Summer 2018 and we are in love with them! They are a great unisex piece and this aqua shade is really fresh and summery. They also have the cutest buttons in the shape of apples and ladybirds- very subtle, but a cute detail! The legs can also be turned up which allows your little ones to dip their toes in the sea without getting absolutely soaked- Shop here

 

 

 

 

 

 

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Freya Lillie Wins Pirouette Award

The Freya Lillie team are so proud to announce that we have won an award! Whilst exhibiting at Dot to Dot, a kidswear trade show in London, Freya Lillie was picked as SS19 One to Watch. Receiving this award is so exciting for us and recognition like this really pushes us to keep improving and delivering our customers a product that we truly believe in.
The Pirouette blog was set up in 2009 by Florence Ronaldo and later joined by Katie Kendrick in 2016. The platform was launched in order to support brands in the children’s industry whilst providing business guidance and media exposure. Both with a background in childrenswear, Florence and Katie have an expert eye in spotting potential in brands. Ultimately, the Pirouette awards aim to highlight outstanding children’s design and creative talent which is why we are so honoured to have been selected!

Operating within the fashion industry is tough, especially since we have an ethical, sustainable focus- this is why this award means so much to us and drives us forward in meeting our future goals. Also, we couldn’t have got this far without our lovely, supportive customers and followers- thank you for joining us along our journey! 🙂P.s. we love that the award is a ginger cat in a felt bag- very inventive!

 

 

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